Good, Integrated Use of Digital Marketing

One of the few reality shows I've ever gotten hooked on was the Beekman Boys. Sadly, it's been off the air for two or three years. I was enchanted by the two guys from NYC who bought a farm in Vermont, bonded with their neighbors and animals (goats, pigs and a runaway llama) and struggled successfully to create a sustainable business. Episodes of the show are posted online; just Google them.

Brent is a physician with an MBA who worked for Martha Stewart Omnimedia and Josh is a former executive at the JWT agency, so maybe it should be no surprise that they have a sophisticated marketing strategy that uses various media channels. I was delighted to reconnect with them on HSN.

http://bit.ly/2EE961B

Earlier this month I saw a link to their 24-hour marathon (!!) on Facebook. I watched a little of it and it was a delight. This video would be a good launch for a class discussion of how to engage with your customers!

They also have a charming website, a retail store (featured on the site) and a Facebook page with 191 thousand followers in addition to their frequent appearances on HSN. A true omnichannel strategy!

There's lots of opportunity for discussion here, especially about the ways in which they integrate the various channels. It would make a great mini-case if someone had the energy to write it up and share it with the rest of us!

In the meantime, Happy Holidays!!!