Videos I try to point out good videos when I find them, but I was reminded that HubSpot has a Learning Center where topics have good videos of about 3 minutes associated with them. This link is to the Lessons page, which has a good topics filter. There is also a Tracks page.
2018 Forecasts (The web is full of them and I've curated some of the best.)
6 emerging technologies
Smart home developments
infographic that highlights digital challenges small businesses face in 2018
some new technology, some new uses for old
quality of chatbot conversations increasing
technology including AI learning service manuals
good list of macro trends
another good list
media developments
customer experience trends heavily influenced by tech
impact of AI on CRM
2018 Internet Health Report (Mozilla)
Hard to think of anything not covered in Mary Meeker's 2018 Internet Report
Chapter 1 - Internet and Mobile Marketing in the Digital Ecosystem
Section 1-2
A Coke bottling company transforms
Section 1-3
Real-world guide to AI
1-800-Flowers uses AI
Google's responsive ads integrate AI into testing
Data Analytics, Machine Learning and Predictive Modeling
Jobs lost, gained, changed--good AI review
Section 1-4
Non-users of the internet
Internet, social media and smart phone use, various countries
Chapter 2 - The Supply Chain Becomes a Value Ecosystem
Section 2-2a
Zara's new digital concept store
Chapter 3 - Business Models
Section 3-5b
Creating Value with Platforms
Section 3-6
The Direct model
Section 3-6b
When to use AR vs. VR
Chapter 4 - The Direct Marketing and Database Foundations
Sections 4-5 and 6
Frequent A/B testing mistakes
Chapter 6 - Experiencing the Digital Customer Journey
Section 6-3
The CX transformation at Mercedes-Benz USA
Chapter 7 - Display and Mobile Advertising for Customer Acquisition
Introduction
How digital is changing
Chapter 8 - Content Marketing
Section 8/6, 8/7
Examples of technology-driven content
The interesting idea of a visual content strategy with good illustrations
Importance of thought leadership to consumer goods marketers
Chapter 9 - Email Marketing
Survey of email marketing effectiveness
Chapter 10 - Search Engine Marketing
Introduction
Search developments and recommendations for 2018
Importance of mobile
Section 10-1
More on the growth of mobile search
Importance of mobile-first indexing
Section 10-3
Could you guess most expensive keyword?
Section 10-7
Improving quality score
Chapter 11 - Paid Search and Social Advertising
Section 11-1
Mobile fueling growth in paid search
Section 11-6
Facebook and Google loosing share
Google changes ad products
Google's responsive ads integrate AI into testing
Twitter and Facebook tools allow marketers to see ads from competitors
Advertisers making more use of Instagram
Facebook adds options
Facebook adds more options
Effectiveness of #Sponsored posts
Chapter 12 - Mobile Marketing
Introduction
Marketers still grappling with mobile
Section 12-2
L'Oreal, AR, and Facebook
Cosmo offers AR 'tryons'
Section 12-4
leading apps with comScore data
dark side of apps--ad fraud
Section 12-5
applications of geofencing
Section 12-6
Update on wearables market
Chapter 16 - Customer Service and Support in the Digital Era
Add to the chapter title "in the social messaging era" -- report includes customer data
Chapter 17 - Social and Regulatory Issues
Section 17-3 Cost of data breaches
This may be more than you ever wanted to know about phishing, but it's interesting
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