Video Links
Chapter 1 - Internet and and Mobile Marketing in the Digital Ecosystem
Section 1-1 3 1/2 minute video on history of the internet
Section 1-2 6-minute video describes how towns in Sicily are becoming smart on a shoestring budget
Section 1-3 See Section 3-3 on Links for video that shows predictive power of AI
Section 1-5 Focuses on China; has 4 videos that would work in the classroom; brand popular with young American women
Section 1-1 3 1/2 minute video on history of the internet
Section 1-2 6-minute video describes how towns in Sicily are becoming smart on a shoestring budget
Section 1-3 See Section 3-3 on Links for video that shows predictive power of AI
Section 1-5 Focuses on China; has 4 videos that would work in the classroom; brand popular with young American women
Chapter 3 - Business Models
Section 3-6b 2-minute video on Blockchain See links page for accompanying post on bitcoin
Chapter 11 - Paid Search and Social Advertising
Section 11-6 Sir Martin Sorrell on Snapchat Becoming Third Force in Social Ads
Chapter 12 - Mobile Marketing
Section 12-2 Adobe report on mobile, mostly Europe, which may suggest future trends in U.S.
Chapter 7 - Display and Mobile Advertising for Customer Acquisition
Section 7-3 - This page has a video explaining Amazon's advertising program
Chapter 11 - PPC and Paid Social Advertsing
Advertising execs talk about 'the duopoly' - Could be used at beginning, middle or end
Chapter 12 3+ minute video on how the Levis jeans jacket works
Chapter17 - Social and Regulatory Issues
Section 17-2 This is article is meant for consumers but the video is an interesting look at data privacy
This article has a really good 2+ minute video on protecting user data
Chapter 18 - Measuring and Evaluating Digital Marketing Programs
Section 18-1 The importance of metrics from top execs of well-known brands. Part of a series from new ANA Analytics Center of Excellence.
Section 3-6b 2-minute video on Blockchain See links page for accompanying post on bitcoin
Chapter 11 - Paid Search and Social Advertising
Section 11-6 Sir Martin Sorrell on Snapchat Becoming Third Force in Social Ads
Chapter 12 - Mobile Marketing
Section 12-2 Adobe report on mobile, mostly Europe, which may suggest future trends in U.S.
Chapter 7 - Display and Mobile Advertising for Customer Acquisition
Section 7-3 - This page has a video explaining Amazon's advertising program
Chapter 11 - PPC and Paid Social Advertsing
Advertising execs talk about 'the duopoly' - Could be used at beginning, middle or end
Chapter 12 3+ minute video on how the Levis jeans jacket works
Chapter17 - Social and Regulatory Issues
Section 17-2 This is article is meant for consumers but the video is an interesting look at data privacy
This article has a really good 2+ minute video on protecting user data
Chapter 18 - Measuring and Evaluating Digital Marketing Programs
Section 18-1 The importance of metrics from top execs of well-known brands. Part of a series from new ANA Analytics Center of Excellence.
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