Do We Need All This Stuff? Updates for IoT and Bots.

The Internet of Things (IoT) is introduced in Chapter 1 as part of the current wave of disruptive technology. Its effects on business models are featured in Chapter 3 and it is mentioned in numerous places in the book. Bots are another technology, discussed in several places, that will have a bit impact the current technology wave in general and the IoT in particular. The most detailed discussion of bots is the Tacobot case history in Chapter 5.

CES is always fun with a lot of developments--some useful and some simply weird--showcased by manufacturers. This year one attendee announced that the I0T had hit "peak stupid" with this toaster.

While the author may have a point, remember that Mark Zuckerberg spent considerable effort in 2016 building Jarvis, his personal butler. He introduced it--quirks and all--in a Facebook video which is worth watching--and seeing Jarvis make toast. The video would be especially good with Chapters 1 or 5.

https://www.facebook.com/zuck/videos/10103351034741311/

Here's a set of good graphics of some of the best of CES with a link to the full story in WSJ.

Any or all of this would make for good class discussion. "De we need this?" opens the way for personal opinion. Hopefully some students will bring up privacy concerns (Alexa is now figuring in a murder investigation).  If students don't bring it up, you should do so, pointing out that privacy issues are covered in Chapter 17. Having all our appliances connected to the internet is a bit scary when you stop to think about it. Students should also recognize that it will produce a treasure trove of data for marketers.

This is hardly the last we will be hearing of the IoT in the weeks and months to come.

Related Updtes

Pepper the Robot Engages Airport Customers
Burger King ad Forces Google Home to Advertise the Whopper
but it didn't last long. Then BK tried again.

Welcome to the New Update Blog for Internet Marketing Instructors!

It is a delight to welcome you to this Mind Tap blog which will feature relevant updates to the content of the 4th edition! We will both be looking for updates that will help you keep course content current. We will also provide engaging content like videos and updates to brand stories that are discussed in the text. See the bar at the top of the page for a new page on content-specific links by chapter.

The purpose of the blog is to make it easier and more rewarding to teach internet marketing, whether it is at the undergraduate or graduate level; in the classroom, online or hybrid. It supplements, but does not replace, the Instructors' Manual provided on Mind Tap. The content of our posts will be limited to content directly relevant to IM, 4th edition. Both authors have other social media accounts that cover other aspects of digital marketing and we will link to those as they apply and invite you to follow us there.

All content is searchable using blogger labels. The label cloud on the right sidebar shows the labels in use. They include chapter numbers, subjects covered in chapters, brands featured and other relevant issues.

You can also access the blog externally at http://im4thupdates.blogspot.com/.

Reader comments are enabled. We will answer teaching questions as quickly as we can. We encourage all readers to share their teaching experiences so we can make this blog as helpful to as many instructors as possible.

Whether you are a new, returning or continuing adopter of Internet Marketing, we welcome you and wish you and your students all the best in pursuit of this fascinating subject.